Sasank Gurajapu
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πŸ‘”

Professional Life

This page is a lit-more than a resume, but not too elaborate

For a portfolio of some of my key projects and initiatives, refer to this page

🧠
DeepDive

Experience

Senior Program Manager - Customer & Growth

Bicycle AI, Bengaluru, India – (Feb 2024 - Sep)

  • Won contracts upwards of $100k+ by building proof-of-concepts demonstrating value of Bicycle to potential customers
  • Implemented Bicycle's AI Analytics - Monitoring tool for customers with TCV $400k, integrating with Apache Kafka, Snowflake, and GCS
  • Established eCommerce partnership with official Shopify App, bringing in $100k of pipeline
  • Built a framework for Forward Deployment team of 5 people focused on winning customers and managing implementation

Senior Program Manager

Nanonets, Bengaluru, India – (Feb 2024 - Sept 2024)

  • Revamped onboarding journey and experience to increase call conversion from signups
  • Ramping up 1-10 GTM of Financial AI Automation product with SEO-Content, Google Ads and ERP Marketplace listings
  • Drove growth initiatives through LinkedIn and Google ads, SEO content strategy, ERP partnerships, webinars, and outbound email campaigns.
  • Generated $100,000 in potential revenue from these initiatives.
  • Provided sales reps with demos and battle cards for new financial automation product

Co-Founder

Cay, Bengaluru, India – (June 2023 - Jan 2024)

  • Built a D2C brand cross-promotion SaaS to leverage checkout pages to promote other brands, leading to ~11% Click-through-rate (CTR) to discover brands - Website
  • Scaled it to 20 brands, including Shark Tank brands like OyeHappy, PTal, State Plate, and Anveshan, processing ~1500 orders per day
  • Curated custom audiences for Meta ads, leading to a ~60% increase in RoAS and ~20% decrease in Cost-per-action (CPA)
  • Selected to Razorpay Rize - a startup incubator program
  • Developed a digital download Shopify app at $200 MRR with 50 active merchants - App Link

Associate Program Manager

Postman, Bengaluru, India – (Nov 2021 - June 2023)

  • Established a Product Advocate team to manage non-enterprise paid teams with E-mail and webinar campaigns to improve 30-day license occupancy by 12%.
  • Identified key 500 accounts with expansion and upgrade potential for product advocates to reach out
  • Rolled out flexible licensing for Enterprise customers, bringing $2Mn in ARR in the first year
  • Recommended enterprise pricing changes, which went live in June 2023, based on price sensitivity analysis and feature adoption metrics
  • Worked on 6-month churn prediction model of Mid-market and enterprise teams - leading to active CS intervention for enterprise teams
  • Analyzed the sales lead cycles to identify major funnel leaks and blockers

Consultant

Deloitte Bengaluru, India – (June 2019 - Oct 2021)

  • A top performer with six awards, AWS certifications, and a fast-tracked promotion
  • Led financial planning and program roadmap for $500k, 15000+ server decommissioning project for a US-based payment processing firm
  • Project management and reporting for a $5Mn, 1000+ server migration project
  • Modeled cost optimization proposals and proof-of-value for new cloud architectures
  • Establishing a data center offering to improve Deloitte’s market positioning and practitioner capabilities with sales and talent analysis

Education

Bachelor's Degree in Electronics & Electrical Engineering

2015-2019

IIT Guwahati

Minor in Product Design

IIT Guwahati

Skills

πŸ“Š Analytical Tools

🧠 Core Skills

Excel VBA

Tableau

SQL

Looker

Heap

Google Analytics

Metabase

Clarity

Sales Operations - MEDDIC Sales Enablement

Business Operations

Product Strategy & Management

Data Analysis

Sales

Content Marketing

✍🏽 No-Code

Softr

Airtable

Framer

Make

🎨 Business Tools

Salesforce

Outreach

Iterable

Apollo

Clari

Brevo (SendinBlue)

Hubspot

Sendgrid

🎨 Design & Creative Tools

Figma

Whimsical

Jitter

Achievements

Performance Awards (x6) - Deloitte

Finalist - PeakTime - SSE Riga, Latvia - Case Study Competition - 2018

Best Mentor - IIT Guwahati 2018

KVPY Awardee - 2015

Publication

Spectrum Allocation and Power Management using Markov Chains and Beamforming in Underlay Cognitive Radios - Softcom 2019 - Croatia

IEEE Link

Other Experience

Executive Member

IIT Guwahati Alumni Association (IITGAA) - 2020-2022

  • Organised alumni meetups and webinars documenting alumni across fields
  • Hosted sessions in partnership with Y-Combinator and Inflection Point Venture sessions
  • Social initiatives for a community of over 10,000 people
  • Drated chapter policy to make IITGAA

Product Analyst Intern

HungerBox Bengaluru, India – (May 2018 - July 2018)

  • Increased adoption of Mobile Wallet to 20% by "Football Fever" cashback offer
  • Improved cafeteria and app experience leading to a 15% increase in app adoption

Projects

The Job Project - Β Talent Directory - IIT Guwahati exclusive website - Linkedin Page

  • Led Social outreach to 5K MAU, 100 job referrals and 40 beneficiaries within a month

Responsible Step - Β Innovate COVID - 19, Indian Government - Proposal Link

  • A social agreement system design proposal for containing COVID-19Β  spread in cities

Ethereum-based Decentralised Survey Aggregator Website - Β EthIndia 2018 - Link

  • Web 3.0 website on Ethereum and IPFS for the secure transaction of money and data.
πŸ”DeepDive
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